Our process
How we work
01 — Diagnose
We map the full semantic visibility surface: search, content architecture, LLM and AI-surface presence, buyer-journey friction, commercial fit signals. The output is not another report. It is a prioritized inventory of what currently blocks commercial impact.
02 — Intervene
We translate the diagnostic into a small set of structural and content interventions. Each intervention has a thesis, a scope, and a defined window in which it should move a defined indicator.
03 — Validate
Every intervention is measured against the strongest inference the situation allows. We tell you what worked, what did not, and what should be stopped. Marketing work that survives the conversation with finance.
Our methodology
Methodology
How we separate effects from correlations — and what that gives you.
Built from live B2B mandates, not from generic AI demos. The monitoring stack, the diagnostic logic and the impact-measurement approach were developed across live engagements with real client constraints. The work does not begin where the demos end — it began there years ago, and continues to be refined by what survives commercial reality.
Effects, not correlations
We do not report correlations and call them effects. The discipline of separating one from the other sits at the centre of how we work.
Difference-in-differences, where it fits
Where the data supports a clean comparison — sufficient time window, structurally comparable cases, identifiable control group — we measure intervention impact using a difference-in-differences design adapted for B2B visibility and content work.
Honest inference, where it does not
Where a clean causal test is not available, we say so, and we work with the strongest inference the situation allows. Methodological honesty about what can and cannot be proven is the precondition for everything else we do.
Evidence before scale
Visible early evidence on what is working — before you commit budget to scaling it.
Evidence before sunk cost
Visible early evidence on what is not working — before it quietly consumes your budget.
Defensible in front of finance
A line of reasoning each marketing investment can defend in front of a finance counterpart.
“Our digital visibility is not the result of chance. It was built systematically over many years. Michael Zachrau has worked with us for 15 years — not as an external supplier, but as a strategic sparring partner. He has played a decisive role in establishing the online position we hold today.”
Bernd Günssler
Geschäftsführer und Inhaber Spedition Albrecht
Who we are
Founder
Rhinegold Consulting was founded by Michael Zachrau after two decades in B2B sales — from field sales representative to board-level sales responsibility at a public company.
The methodology behind rhinegold was developed against that backdrop. Marketing work that does not survive the sales conversation. Sales conversations that suffer because marketing cannot prove its commercial contribution. Most marketing methodology is built by marketers, for marketers. Rhinegold's diagnostic-first and causal-proof orientation comes from the other side of the table.
Get started
Stop optimising noise. Prove what works.
In 90 days, we isolate the strongest commercial levers, test three targeted interventions and turn complexity into an evidence-based roadmap.
Answering Questions
Frequently asked
All you need to know about the platform, pricing,
security, workflows, and team collaboration.